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LURE

LEARN TO UNCOVER RISKY EMAILS

Phishing is one of the most common ways that attacks begin — and anyone can be a target. LURE turns spotting it into a game: read realistic (but completely harmless) emails and texts, call out the red flags, and build the instinct to stay safe. No real traps. No gotchas. Just practice that sticks.
SEE HOW IT WORKS
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149+
TRAINING SCENARIOS
13
ATTACK THEMES
10
RED FLAG CATEGORIES
AI-GENERATED
THE INSTRUMENT

A scenario-driven training engine that puts real phishing attacks in front of your people, then makes them prove they can spot one.

LURE does one job. It serves realistic phishing emails, smishing texts, and QR lures as structured training sessions — verdict calls, red-flag spotting, scoring so the recognition instinct gets built before an attacker tests it for real.

FORM FACTOR

Browser-based training engine. Runs on any modern browser — no install, no client software. Players trainindividually at their own pace; progress and weak spots are tracked automatically across sessions.

SESSION MODEL

Self-paced sessions of eight scenarios drawn from a randomized deck. Each session mixes phishing and legitimate messages across difficulty tiers — so players can't pattern-match their way through.

INPUTS

A scenario from the library — or one generated on demand by the AI engine. Optional difficulty bias (easy / medium / hard) and theme targeting across thirteen attack domains: Financial, IT, HR, Executive, Vendor, and eight more.

OUTPUTS

Per-session score, verdict accuracy, and flag catch rate broken down by category. Weak-spot identification surfaces the flag types a player consistently misses, and subsequent sessions target those gaps directly.

INTEGRATIONS

Claude API for on-demand scenario generation. Session data exportable for use with your existing security awareness platform or LMS.

THREE PILLARS OF PLAY

Scenarios, verdict, red flags. The same three beats a phishing email has always counted on you to rush — drilled until they are reflex

A LURE session has three moving parts. The scenario puts a realistic email, text message, or QR lure in front of you — drawn from the same themes attackers actually use. The verdict forces a binary call: phishing or legitimate. The flags make you prove it, clicking every suspicious indicator you can find before the answer is revealed.

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PIL. 01

The Scenario

Every session starts from a realistic lure — a phishing email, a smishing text, or a QR code crafted to harvest credentials. Each scenario ships with a theme, a difficulty rating, and a debrief that explains exactly how the attack was constructed.


LIBRARY149+ scenarios
THEMES13 attack domains
DIFFICULTYEasy / Medium / Hard
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PIL. 02

The Verdict

Before you see any highlights, you make a call. Phishing or legitimate — no hedging, no partial credit. The verdict forces you to commit to a read before the evidence is revealed. Getting it wrong on a well-crafted legitimate email is just as costly as missing a real phish.


CALLPhish or Legit
FORMATSEmail / SMS / QR
SCORING10 points per verdict
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PIL. 03

The Flags

After the verdict, you prove your read. Click every part of the scenario that raised the alarm — sender addresses, urgency language, suspicious links, credential requests. Every flag you catch earns points. Every miss and every false positive feeds your weak-spot record for the next session

 


FLAG TYPES10 categories
PER FLAG CAUGHT15 pts
FALSE POSITIVE-5 pts
THE SCORING ENGINE

Ten red flag types. Every trick a phishing email has ever used, encoded as a catch your team can actually miss.

The scoring engine breaks phishing down into the ten surface indicators that separate a real threat from a clean message — spoofed domains, urgency pressure, credential grabs, reward bait. Real attacks hide their tells. LURE makes the tells gradable so missing them is a training rep, not a breach.

Verdict call

10 pts · commit before the reveal → phishing or legitimate

Sender mismatch

15 pts → display name ≠ actual sending domain

Spoofed domain

15 pts → typosquat or lookalike domain caught

Suspicious link

15 pts → hover destination doesn't match display text

Urgency / pressure

15 pts → artificial deadline or threat identified

Credential request

15 pts → direct password or login ask flagged

Reward bait

15 pts → too-good offer recognized as lure

Unexpected attachment

15 pts → file type or context mismatch caught

Generic greeting

15 pts → mass-send indicator recognized

Threat / scare tactic

15 pts → account threat pressure called out

False positive

−5 pts → flagging clean content costs you

THE RED FLAG TAXONOMY

Ten tells. Every phishing email hides at least one. Most hide three. The taxonomy is fixed so your improvement is measurable.

Every scenario in LURE is tagged with the specific techniques it contains — the same ten flags, applied across every theme and channel. That fixed vocabulary is what makes progress trackable: not "better at phishing" in aggregate, but spoofed domain catch rate up 31% across your last eight sessions.

// FLAG DESCRIPTION LEVER
sender_mismatch Display name is crafted to look familiar; the actual sending domain tells a different story Authority
spoofed_domain One transposed letter, one added hyphen — designed to survive a two-second glance Deception
suspicious link Anchor text says one thing; the href goes somewhere else entirely Concealment
urgency_pressure Artificial deadline inserted to suppress deliberate thinking before the click Scarcity
generic_greeting "Dear Customer" is a mass-send signal — a real sender knows your name Recognition
grammar_spelling Polished organizations don't ship typos; attackers often don't bother to either Familiarity
unexpected_attachment An unsolicited file in a context that doesn't call for one Curiosity
credential_request Direct ask for a password or token — legitimate systems never send thisr Compliance
reward_bait A prize, refund, or bonus that didn't exist before this email arrived Greed
threat_scare Account suspension or legal penalty demanding action before you can think Fear
END TO END

Configure, train, review, track. One loop, no manual scoring, no gap between the session and the data.

Most phishing awareness training ends with a completion checkbox and no signal about what the learner actually got wrong. LURE closes the loop — every verdict scored, every gap surfaced, every subsequent session steered toward the tells you haven't locked in yet.

STAGE 01

Configure

Choose your session length and difficulty, or let the defaults run. If weak spots are on file, a targeted drill set pre-loads them automatically. Takes thirty seconds — or zero, if you just hit start.

STAGE 02

Train

Work through scenarios one at a time. Each one gets a verdict call first, then a flag hunt. Scoring runs live — no waiting for the answer key, no instructor in the room.

STAGE 03

Review

Score and breakdown appear the moment your session ends. Flag catch rate by category, verdict accuracy split between phishing and legitimate, and every tell you missed spelled out before you close the tab.

STAGE 04

Track

Results write to your account automatically. Weak categories update with each session. The next time you train, the scenario mix skews toward the flag types your history says you still miss.